Thursday, July 31, 2008
Why I Love and Hate Whole Foods Market
Written by Chris Mancini
It’s always a treat to go to Whole Foods. It’s good food, it’s fresh, and everything tastes pretty good. Yes, it’s a great experience until you get to the cashier and you always think they made a mistake. I actually took a bag of grapes back because I thought $15 for the bag was a mistake. It wasn’t. No one needs grapes that badly, even of your winery just burned down.
With two kids, I want them to eat healthier. I want to eat healthier. So why is it now so freaking hard? When as a society did we get to the point where it costs more to have less shit in our food? “Oh, you want food that’s not going to kill you? Now THAT will cost you…”
So we’re trying to adjust our budget so we can afford food that won’t kill us. We mix in visits with Trader Joe’s and try to eat out less. And I told our three year old daughter that she’s now going to trade school instead of college but to enjoy the organic broccoli.
But there are other reasons I do love Whole Foods. There is entertainment value while you’re shopping. I love watching overly thin women in baseball caps take four hours to pick out the right vitamins. I also love watching the “poser” healthy people. The ones who want to be seen and want you to think “Look how healthy I am! I shop at Whole Foods. Look, I have a bottle of water in my hand right now.” You know afterwards they go home, eat four packages of Ding Dongs and then throw up. My wife even had a friend who would go there just to pick up men. And was never unsuccessful.
I love Whole Foods because they are trying to help me and my family eat healthier. I hate them because they are expensive and they shouldn’t be. I’m angry that it costs more to get fruit not covered in pesticides and food without chemicals in it whose names I can’t even pronounce. It shouldn’t cost more to get actual maple syrup out of a tree than to manufacture it in a giant vat from a bunch of chemicals. So until Costco goes organic, my second mortgage and I will be at Whole Foods.